a six-year partnership with the uk-based fitness brand has given us the opportunity to cover many different elements through the lens of fitness. in collaboration with such great individuals client-side, we’ve brought a variety of our visions to life.
myprotein
zay flowers
we’ve been working with zay since his rookie year. whether catching up with him mid-season in baltimore or down home in south florida with family + friends to talk football, training, interests, zay brings great personality to everything he does, making him an exemplary athlete, raven + human being.
self love + empowerment
a lifestyle shoot focused on black voices, featuring an awesome group of athlete influencers. our conversation spanned a wide breadth of topics but themes of nourishment + self-love rose highest in this survey of motivation and human interaction.
power week
an empowering look at diversity + the unity of spirit across a spectrum of women's voices. power week offered our group a celebration of womanhood + an opportunity to connect on many levels. through a variety of conversation + activity, the group came to a great understanding of each other in and out of the fitness space.
forever fit
we shot a training session in harlem with team usa boxing’s stacia stuttles for fitness brand, myprotein’s “forever fit” campaign. addressing the adversity of making it in the sport, we looked to capture the drive and determination of our subject across her routine. this was a fun one - great people on-set and a clear vision of what we wanted.
composure at home
a product + lifestyle integration, we explore the effect a product line has on a nyc-based yoga practitioner. the alignment of personal value, product performance + sustainability all culminate in a centered + grateful student of the practice.
engage ju jitsu
in observance of the collection’s titular definition, a more active approach was taken to observe the tenants of mma training, getting onto the mat to capture a tighter view of things + the motivation behind the athletes honing their practice.
rob kearney
focusing on the blend of humanity + sport, we spent some quality reps in the gym with new england’s own rob kearney splitting time between lifting boulders + talking competition, we learned what it takes to be yourself in the competitive fitness space.